Hello! I'm Satya Dalal,
a Product & Experience Designer
based in Singapore.

I bring clarity to complex problems, combining human-centred design, strategy and technology to turn ideas into simple, meaningful experiences people understand, use and trust.

Explore my work
15+ years of design, curiosity & craftEnterprise & public-sector experiencesHuman-centered. AI-aware.SCROLL TO EXPLORE ↓

01 / SELECTED WORK

Thoughtful design creates
meaningful impact.

A selection of work turning complex
challenges into useful, usable products.

From discovery to delivery ↙

02 / A LITTLE ABOUT ME

Curious by nature.
Practical by design.

My work brings people, business and technology into the same conversation. I help teams understand what matters, make decisions together, and turn those decisions into thoughtful digital experiences.

I've spent 15+ years across product design, UX, digital design and visual design, most of it end-to-end: framing the problem, running discovery, designing the UX and UI, prototyping, validating with real users, and carrying it through developer handoff to delivery.

Over the last five years, that scope has widened. I've taken on design strategy, run client workshops end-to-end, and worked on generative and agentic AI products, translating fast-moving technology into experiences people actually trust, backed by business value modelling that helps leadership weigh a decision against its cost.

I move comfortably across people, business and technology, a stakeholder workshop, a business case, a detailed interaction flow, because good product design has to hold all three at once.

Design thinkingResearch & synthesisProduct & UXAI experiencesVisual designBusiness value
Experience & education
IBMDesign, innovation & client engagements2021 — Present · Singapore
Leo BurnettSenior Digital Art Director2015 — 2021 · Singapore
Earlier chaptersSaatchi & Saatchi, Sapient Nitro, BBDO Proximity,
Quasar Media & Dentsu Webchutney
2006 — 2015 · Singapore, Dubai & India
EducationHyper Island · Interactive Art Direction
National Institute of Fashion Technology · Digital Media
Stockholm & India
satya dalal / SELECTED WORK